You will never make it in fitness just by working out!
That is a fact. A lot of people have a disadvantage when it comes to the fitness industry. They are good at one thing, and that is going to the gym. Typically, people think that posting great selfies on Instagram, with perfect lighting will get them a following, and it’s all a piece of cake from that point on. Well, it’s not. Making it in the fitness business is like any other business. You have to work hard, you have to do everything you would do in an ordinary business. What does that mean? It means you have to work hard, do endless marketing, educate your self on growing a business, learn how to monetize, and then work hard some more!
Here are a couple of examples to motivate you to be in the space!
There’s a High Demand
There are more overweight Americans than ever before; the percentage of people needing to lose weight has been steadily increasing. Obesity rates are more than twice what they were in 1970—among both children and adults.
A recent study found that two-thirds of Americans are overweight. Of these, a third are classified as clinically obese. If the obesity trends continue at their current rate, by 2030 some experts predict that the obesity rate will surpass 50%.
Americans in general are getting fatter, but people are also getting more health-conscious. From young professionals to retired baby boomers, staying fit and eating right are increasingly on the personal agenda of Americans.
There is a high demand for fitness and nutrition services, and people will pay up when they are trying to lose weight.
In the United States alone, companies within this industry have profits over $20 billion. Many people see spending money on healthy living as an investment that will prevent health problems later on, so they are willing to pay. If you provide a good product or service that gets results, you can be sure that your client will tell their friends and family, which will bring in even more business.
It’s a Broad Industry
The fitness and nutrition industry encompasses many types of businesses. Different businesses require varying amounts of time, resources, and levels of skill.
The list below will give you an idea of how broad this industry is and how many possibilities there are for the creative and driven entrepreneur. Potential business avenues within this industry include:
- Fitness instructor
- Gym owner
- Meal delivery service
- Meal planner
- Health site webmaster or blogger
This is just advice, do whatever the hell you want!