7-Up - The Uncola spot.   Disclosure: From time to time, we may use affiliate links in our content—but only when it makes sense. Hosted By: Erik Mattox Genres: 20th and 21st Century Classical, Electronic, Funk, Indie, Local Artist, New Wave, Pop, Power Pop, R&B, Rock This show's other pages: Twitter Website. 7UP The Uncola on WDGY, 1968. By 1988, he became the face of 7UP in the UK, starring in a few of their ads. Pat Dypold’s 1972 “Un for All, All for Un” billboard adapts R. Crumb’s “Keep on Truckin’” image Different styles and concepts abounded in their artwork, but the campaign evolved to greater heights with their audio/video component. (via Flashbak.com). New Listing Vintage 7up Advertising Promo The Uncola Glass opposite of Coca-Cola Glass Mint. Pat Dypold’s 1971 billboard was called “Matisse” for obvious reasons Through the use of humor, irreverence, and charismatic spokespersons, the ads connected with the public in a way that stuff like Cool Spot never could. This spot seen here touting “Fallpaper” is a pitch-perfect example of the shaggy new vibe of the hippies making its way into TV commercials. Starting them early. ... What about those 7-Up red dot commercials. According to actor/pop culture writer Eddie Deezan, this was probably because the drink had seven ingredients—carbonated water, sugar citric acid, lithium citrate, sodium citrate, and essences of lemon and lime oils—and the bubbles flowed upward. His new soft drink competed with over 600 other lemon-lime flavored sodas at the time, but sold pretty well … perhaps due to the lithium contained in the soft drink in addition to 7UP’s lemon and lime flavoring. By Constance L. Hays. All of them are gorgeous examples of brazenly psychedelic advertising, and Treat has done a huge amount of work researching the images and the artists responsible for them. Later, 7UP was being advertised in Ladies Home Journal as a way to coax fussy babies into drinking their milk. Why not use 7UP to liven up your barbecue or to bake a cake? Fido Dido was recently revived as part of the UK’s “Feels good to be free” campaign. Cool Spot (or simply Spot ) was a mascot for 7 Up in the United States. He became even more beloved and recognizable in the 1990s as his cool character and minimalist design resonated with the public. C $4.62. Holder was a prolific painter (patrons of his art included Lena Horne and William F. Buckley, Jr.), ardent art collector, book author, and music composer. Comments. Each one ended with the phrase “Feeling lucky seven, feeling seventh heaven, feeling 7UP,” positioning the beverage as not only a family-friendly drink, but something that simply makes its drinkers happy. — David @ Tedium, Oh yeah, make sure you give today’s sponsor a look. (Not the best email newsletter, but we try. Part of that is through the use of social media to reach a younger audience and the marketing of 7UP as some kind of “feel good” product. As times change—and advertising changes right along with it—the brand has been forced to evolve in the way it markets its product. WDGY at the time was one of the top-40 rock stations in the Twin Cities. Talks, workshops, office visits, fireside chats and networking. JMagajes Posted 7 years 6 months ago Amazing commercial. And thanks again to the Future London Academy for sponsoring this issue. John Alcorn’s “Uncanny in Cans” billboard seems to reference “the girl with kaleidoscope eyes” from the Beatles’ “Lucy in the Sky with Diamonds” But I digress. 5/4/2010 2:05 PM PT Before he played Punjab in " Annie ," Geoffrey Holder became famous for starring in 7 Up commercials in the '70s and early '80s. He wanted to stand out in the soft drink market and create something that would be uniquely his own while simultaneously grabbing the consumer’s love and attention. 0:31. Perhaps the most famous spot is the one where Jones strolls down a street wearing a green shirt with “make 7” written on one side and “up yours” on the other. We … Explore the latest service design frameworks, research tools, corporate accelerators and data ethics. The ultimate difference between the two leading colas, and "The Uncola", 7-Up.   — Geoffrey Holder, the pitchman for 7UP during 70s and 80s, in a 1983 ad focusing on 7UP’s lack of caffeine as a selling point. Never tipped over! Perhaps taking the nature of our constantly on-the-go world into consideration, the official website also has recipes built around 7UP (like the vodka-based “Ultra Uncola”) and their newest campaign focuses on positioning the soda as more than a mere soft drink with its “Do More with 7UP” ads. 7-up, 7up, beverages, branding, brands, cool spot, lemon lime, lemons, limes, make 7 up yours, marketing, orlando jones, soda, uncola. David Buck is a former radio guy/musician who researches and writes about all manner of strange and interesting music, legacy technology, Nintendo and data analysis. Ad from the back of a WDGY-AM Minneapolis "30 Star Survey" from 1968.   5. TV commercials at the time featured actor Geoffrey Holder talking about "Uncola nuts" (lemons and limes) versus cola nuts, so calling this "The Uncola Hut" was fitting. He was the bald "Un-cola Man" with the deep voice and memorable "Ha Ha Ha Ha" laugh in the 7-Up soda television commercials in the 1970s and 1980s. Geoffrey Holder – the actor, dancer and director whose "Uncola" spot for 7UP proved one of the best ads of the 20th century died on Sunday of complications from pneumonia. Vintage 7UP Glass The Uncola Upside Down Drinking Glass. In 1975, won two Tony Awards for "The Wiz": as Best Director (Musical) and Best Costume Designer. In a delightful parody of various brand sweepstakes, he tells viewers he’s judging a contest showing off the best 7UP cans. Then, there was the fantastic 7UP Pac-Man ad which must be seen to be believed. The Free Dictionary ... Baron Samedi in the James Bond movie Live and Let Die, and especially as the charming actor in the original 7-Up "Uncola" commercials. PR requests unrelated to this project will be ignored. On the heels of that success, 7UP revisited the Uncola ads and rehired Geoffrey Holder to lend them his magnificent voice, further cementing the idea of 7UP as a preferable over Pepsi or Coke. Kim Whitesides’ 1969 “Un & Un Is Too” billboard uses Lennon/McCartney stand-ins with psychedelic imagery emanating from their “bottle-guitars” Last year, we reaffirmed that there is, in fact, no wrong way to eat a Reese’s. :(Thank you . I bet you won’t be able to get it out of your head for at least a week.   0 bids. The “Uncola” campaign aligned perfectly with the target market and proved incredibly successful; in one year sales of 7-Up went up 56 percent! The Uncola campaign continued for some time, but was replaced in 1982 by the successful “no caffeine” ads that were popular at the time. A note regarding emails: Tedium-related queries only please. (via History By Zim). In the late 1960s, 7UP began referring to themselves as the Uncola in attempt to compete with Coca-Cola. 7-Up - The Uncola spot. Cool Spot voice by Frank Welker. John Alcorn-designed 7-Up imaging on a refreshment wagon shown in a 1973 snapshot taken at an event in Eau Claire, WI. The new Uncola campaign, which features ''The Un`s the One'' line, will be aired Wednesday night initially with commercials on MTV in selected markets. Listen to the most recent broadcast of this show Play November 24th Show. The ad campaign continued for some time after with the comedian Geoffrey—but like all things in advertising—it, too, faded away. 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the uncola commercial

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